The 2014 Kia Optima

Last month I was commissioned by Kia Motors Ireland to shoot some quick images for PR purposes of their new 2014 Kia Optima. The car was located in a dealership in Tipperary and I only had a couple of hours to get the images photographed. Thanks to modern technology, I was able to scout out viable locations on Google Maps using street view. Whilst the first two locations weren’t up to scratch, a third location turned out to be perfect. Located on Lough Derg and just outside Nenagh, Dromineer is your a-typical picturesque Irish village. As this shoot took place on a week day, the area was nice and quiet which allowed for a hassle free shoot.

With a certain amount of urgency involved, I made a shot list in advance which I could easily reference as I was shooting so as to keep track of everything. With two strobes off camera to provide some fill, I stuck to a choice of three lenses on a Canon 5D MKIII – 24-105 F4 L IS, 70-200 F2.8 L IS & a 35 F1.4 L IS. The images were delivered to the client next day, although the examples below have been since edited further to give them a more stylised look and to remove the registration plate (neither of which were required at the time).

I’ll have more work with Kia that I can share shortly.

Kia Optima

Kia Optima

Kia Optima

Kia Optima

Kia Optima

Kia Motors Ireland